张娟
商学院 副教授
办公室:1026
电话:68514300
邮箱:hhuzhang@hhu.edu.cn
教师简介

教育背景: 博士,管理科学与工程专业,中国科学技术大学 硕士,管理科学与工程专业,中国科学技术大学 本科,电子商务专业,合肥工业大学大学

研究领域

供应链管理、市场营销

学术论文
  1. Zhang Juan, Huang Jian. (2020). Deceptive advertising in a crowdfunding market. Transportation Research Part E: Logs and Transportation Review,135(March).
  2. Zhang Juan, Gou Qinglong, Li Susan, & Huang Zhimin. (2017). Cooperative advertising with accrual rate in a dynamic supply chain. Dynamic Games and Applications, 7(1): 112-130
  3. Zhang Juan, Gou Qinglong*, Liang Liang, Huang Zhimin. (2013). Supply chain coordination through cooperative advertising with reference price effect, Omega: the International Journal of Management Science 41(2): 345-353.
  4. Zhang Juan, Gou Qinglong*, Liang Liang, He Xiuli. (2013). Ingredient branding strategies in a dynamic supply Chain: Models and analysis. International Journal of Production Research 51(23-24): 6923-6949.
  5. Gou Qinglong, Zhang Juan*, Liang Liang, Huang Zhimin. Ashley A. (2014). Horizontal cooperative programs and cooperative advertising. International Journal of Production Research 52(3): 691-712.
  6. Zhang Juzhi, Gou Qinglong*, Zhang Juan, Liang Liang. (2014). Supply Chain Pricing Decisions with Price Reduction during the Selling Season. International Journal of Production Research 52(1): 165-187.
  7. Gou Qinglong, Zhang Juzhi, Zhang Juan, Liang Liang. (2014) Nash Equilibria of Co-operative Advertising Programs with Advertising Threshold Effects.   International Journal of Information Technology and Decision Making. Accepted.
  8. 张娟, 王子玥, & 余菲菲. (2020). 纵向供应链下新产品技术创新模式选择. 管理学报.
科研项目

2016.1-2018.12. 张娟, 科研项目名称, 国家自然科学基金青年项目考虑消费者心理需求的流行品供应链广告与定价联合决策研究.

更新日期:2020-12-26    共浏览 2815 次